ASA International was established in October 2009 as a full consultancy service company specialized in the F&B industry. The idea came to life over a dinner table when a group of friends decided to leave their corporate lives to realize their dream. Their common passion was “food” and that’s when the journey began.

ASA International aspires to become the most creative F&B consultancy in the region and has developed and delivered projects with the same passion and values that inspired them in the first place.

With a highly experienced team that delivers across the full value chain of the F&B business, ASA International incorporates the best talents to achieve its goals and the goals of its clients.